Wildays is a lifestyle for all the motor lovers looking for nature adventures.

The brand works in motor events sector for all those who love breathtaking landscapes.

Wildays people are driven by motors passion, love and respect for nature and search for adventure.

Everything started from an idea:

We created an event dedicated to motors, outdoor life, food and music, in which everybody can be an active player by participating at the activities of the program. 

Wildays is an international event in which you can take part in races, but you can also visit the exhibitors stands with the participation of the most famous international motor companies.

But that’s not all!

At Wildays you can discover the real taste of a street food festival, you can attend concerts and DJ sets, you can challenge your friends in many contests but you can also sleep inside the racetrack and go for culinary or natural motorbike tours.

Finally, you can enjoy the beautiful landscape of Salsomaggiore hills, which is located between the city of Parma and the Apennines.


If you’re wondering “what can I do at Wildays?”

Well, now we are going to explain to you in few words everything you could do during the event, but first let us tell you this: if you come by motorbike, you won’t let it parked all the time, so be prepared to get dirty! 

Enjoy the wilderness, just bring your boots with you, a backpack, a tent (don’t worry you can also sleep at the Glamping!), a camera, a torch and everything you need for an outdoor adventure. 

Choose between the activities you can do with your motorbike and sign up to participate. If you are a foodie, you can enjoy the taste of real Italian cuisine at the street food festival. If you are a music lover, then you can attend the many concerts and DJ sets that will enrich the program during the day and night. Wildays lasts only 3 days, but it’s like a step back in time: everything will be like in the ’70 with a vintage, folk style.